👋 Hey folks! I'm Alex

I'm passionate about building high-performance engineering teams and scalable software.

On this site I post my thoughts, findings, and opinions on all things related to software engineering; from building high-performance engineering teams and achieving ultimate alignment across tech organisations, to software architecture notes.

Now

1. ⚡️ Leading Brilliant Consulting - A globally distributed software consultancy focused on helping companies reduce risk when delivering their software to end-users, by building high-performance teams that ensure seamless alignment.
2. 🎬 Recording videos - Watch my YouTube channel where I share my experiences about building high-performance teams, and the processes of creating software.
3. 🗺 Building Tech Atlas - A coaching tool that guides and supports engineering leaders, allowing them to discover techniques and practices used by high-performance teams around the world. I help them build up alignment within the team and de-risk software development.
4. 🚀 Exploring ALTO - A product that helps engineering leaders improve software development processes by running remote-first engineering teams with timely, contextual and actionable insights.

In the past

• 💰 Chief Architect in developing and delivering a new platform and MVP for an e-commerce company with $300m+ in annual reported revenue.
• ⚙️ Modernised 20-year-old travel platform in record time to support growing needs. Taking it from Java monolith to modern experience with React and GRPC microservices on a backend to increase the speed of delivery and reliability.
• 👜 Lead the architecture group that consistently delivered on time and on-budget for an e-commerce start-up that pioneered the concept of ‘flash sales’, and was subsequently acquired by Groupon.